enjay

enjay – A visual identity full of energy

We developed a clear, modern brand for enjay that unites its gym and its energy drink. It conveys performance, focus and community, from the gym in Immensee to the drink in your fridge.

Brand image and typography

Edge, not kitsch: bold typography, simple shapes and a fresh colour palette make the brand recognisable on equipment, on packaging and in the space itself.

A system, not separate parts

The logo set, grid, icon style, motion patterns and imagery all fit together seamlessly, for signage in the gym, social media assets, merchandise and everything online.

From the gym to the can

The identity scales from 24/7 fitness and membership plans to a drink with guarana and magnesium. Consistent, sporty and distinctive.

Brand guide

A practical brand guide makes sure the brand is applied correctly in design, photo/3D, animation and interaction, both in-house and with partners.