Website

Amarela

Amarela website telling Amarela’s story on a tablet
About the project

Amarela – An online presence full of flavour

We moved Amarela’s shop from Vinosoft to Shopify and created a fresh, easy-to-use website with a modern design and a more elegant technical setup.
Migration and copywriting
We rewrote every product description with our own copy and imported it all into Shopify. That gives every wine recommendation its own voice: personal, authentic and informative.
Components built to Swiss regulations
To meet the requirements of the Swiss Wine Trade Control (SWK), we built a custom Shopify app. It covers all the compliance rules that Shopify can’t handle on its own.
The shop, rethought
The result is a direct-to-consumer shop that brings together the pleasure of good wine, sustainability and personal advice. Modern, compliant and ready for the future.
Project details
Client
Amarela Int. Wine Est.
Industry
Wine trade
Project type
Website
Live website
Our roles
  • Shopify migration
  • Copywriting
  • App development (SWK compliance)
  • UX & design
Client feedback

“Fidelity Studio presents our wine range online with the same style we bring to our shop. The site is a statement, and our customers notice the difference. You can see it from the first impression right through to the faster, easier checkout.”

Pavel Dürr

Amarela

Before and after – side by side.

Amarela website before the redesign, with a classic shop layout
Amarela website after the redesign

In motion

In pictures

Amarela homepage featuring the wine trip to Portugal
Amarela homepage with an invitation and collection cards
Amarela website on a laptop
Amarela homepage with Dona Flor and the rotating favourite seal
Amarela testimonials set between the split heading
Amarela homepage with the wine trips banner
Amarela product page for a Vintage Port on a smartphone
Amarela collection of Portuguese wines
Amarela product page with vintage selection
Amarela wine profile with tasting note and recommendations
Amarela collection on a tablet
Amarela About page with the heading “A journey of passion”
Amarela wine trips page with the video in the header
Amarela shop menu with collections
Amarela website on three smartphones

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