---
title: "Onuā Naming & Branding"
description: "A new name and a warm brand system for a practice that has been treating people with calm, precision and real care for years."
canonical: "https://www.fidelitystudio.ch/en/projects/onua-naming-branding"
last-updated: "2026-10-27T14:44:42.000Z"
language: "en"
---

# Onuā Naming & Branding

> A new name and a warm brand system for a practice that has been treating people with calm, precision and real care for years.

- Canonical: [HTML page](https://www.fidelitystudio.ch/en/projects/onua-naming-branding)
- Language: en
- Updated: 2026-10-27T14:44:42.000Z
- Client: Onuā
- Industry: Massage & therapy
- Project type: Naming & branding

## Project image

![Onuā brand guide on a chair](https://cdn.fidelitystudio.ch/images/projects/onua-naming-branding/onua-brand-guide-chair.jpg)

## Onuā – Naming and branding for a practice with a long history

After more than 20 years as Massage Altstetten, the practice got a new name and an identity that comes closer to how Ansel Papic, Medina and their team treat people: calmly, carefully and precisely.

### A name with calm and warmth

Onuā wasn’t meant to feel like starting over. It was meant to give a clear shape to something that had been there all along. The name steps away from the old, purely local practice name and makes room for a brand that brings therapy, massage and holistic bodywork together under one warm roof.

### Visual identity

The identity works with organic patterns, soft typography and a natural palette of warm earth tones, deep green and light paper shades. It turns touch, movement and renewal into a system that stays calm without becoming generic.

### Brand guide

The brand guide sets out how the logo is used, along with typography, colours, patterns and visual rules for digital and physical touchpoints. That way Onuā looks consistent everywhere, from the sign on the door to the website, without losing the personal warmth of the practice.

## Our role

- Naming
- Brand strategy
- Visual identity
- Logo & typography
- Brand messaging & tone of voice
- Brand guide

## Client feedback

> Markus and his team looked really closely at our naming, branding and website. They thought of so many details we probably would never have noticed ourselves. That’s exactly what impressed us.

— Ansel Papic, Onuā