---
title: "enjay Visual Identity"
description: "Energetic branding that brings the gym and the drink together in one clear, recognisable look."
canonical: "https://www.fidelitystudio.ch/en/projects/enjay-visual-identity"
last-updated: "2026-10-27T14:44:42.000Z"
language: "en"
---

# enjay Visual Identity

> Energetic branding that brings the gym and the drink together in one clear, recognisable look.

- Canonical: [HTML page](https://www.fidelitystudio.ch/en/projects/enjay-visual-identity)
- Language: en
- Updated: 2026-10-27T14:44:42.000Z
- Client: enjay ag
- Industry: Sport
- Project type: Branding

## Project image

![enjay brand guide with logo, brand colours and can design](https://cdn.fidelitystudio.ch/images/projects/enjay-visuelle-identitat/enjay-brand-guide-cover-pages.jpeg)

## enjay – A visual identity full of energy

We developed a clear, modern brand for enjay that unites its gym and its energy drink. It conveys performance, focus and community, from the gym in Immensee to the drink in your fridge.

### Brand image and typography

Edge, not kitsch: bold typography, simple shapes and a fresh colour palette make the brand recognisable on equipment, on packaging and in the space itself.

### A system, not separate parts

The logo set, grid, icon style, motion patterns and imagery all fit together seamlessly, for signage in the gym, social media assets, merchandise and everything online.

### From the gym to the can

The identity scales from 24/7 fitness and membership plans to a drink with guarana and magnesium. Consistent, sporty and distinctive.

### Brand guide

A practical brand guide makes sure the brand is applied correctly in design, photo/3D, animation and interaction, both in-house and with partners.

## Our role

- Brand strategy
- Visual identity
- Logo & typography
- Brand guide

## Client feedback

> “We couldn’t be happier, thank you for your work! From the first consultation to go-live, working with you was truly professional, transparent and refreshingly personal.”

— Gynej Pirqi, enjay ag