---
title: "Amarela Website"
description: "A move to Shopify with refined copywriting, a legally compliant custom app and a new look for the shop."
canonical: "https://www.fidelitystudio.ch/en/projects/amarela-website"
last-updated: "2026-10-27T14:44:42.000Z"
language: "en"
---

# Amarela Website

> A move to Shopify with refined copywriting, a legally compliant custom app and a new look for the shop.

- Canonical: [HTML page](https://www.fidelitystudio.ch/en/projects/amarela-website)
- Language: en
- Updated: 2026-10-27T14:44:42.000Z
- Client: Amarela Int. Wine Est.
- Industry: Wine trade
- Project type: Website

## Project image

![Amarela website telling Amarela’s story on a tablet](https://cdn.fidelitystudio.ch/images/projects/amarela-webseite/amarela-website-2026-tablet-uber-v3.jpg)

## Amarela – An online presence full of flavour

We moved Amarela’s shop from Vinosoft to Shopify and created a fresh, easy-to-use website with a modern design and a more elegant technical setup.

### Migration and copywriting

We rewrote every product description with our own copy and imported it all into Shopify. That gives every wine recommendation its own voice: personal, authentic and informative.

### Components built to Swiss regulations

To meet the requirements of the Swiss Wine Trade Control (SWK), we built a custom Shopify app. It covers all the compliance rules that Shopify can’t handle on its own.

### The shop, rethought

The result is a direct-to-consumer shop that brings together the pleasure of good wine, sustainability and personal advice. Modern, compliant and ready for the future.

## Our role

- Shopify migration
- Copywriting
- App development (SWK compliance)
- UX & design

## External link

- [Live website](https://www.amarela.ch/)

## Client feedback

> “Fidelity Studio presents our wine range online with the same style we bring to our shop. The site is a statement, and our customers notice the difference. You can see it from the first impression right through to the faster, easier checkout.”

— Pavel Dürr, Amarela